Press releases

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Tailored contextual pre-match facts with new FlashFacts and Match Previews

In just a short period of time we have introduced two brand new unique features on our live score projects that are taking the informative value of our sites to the next level and offer unique utilisation of our sports data which we have been collecting for many years.

While our products are mainly known for high-speed and accurate live score and sports data presentation, with the new FlashFacts and Match Previews we are massively improving the pre-game experience the visitors of our sites are getting, meaning they will now be returning to our websites before the games start not only to check the raw and original information like starting line-ups, but also the tailored facts that put everything into context.

FlashFacts is currently available in the Match Summary of the majority of football matches on all our live score projects. It provides a factual insight into what has been the typical occurrence in the previous matches of both teams and offers what it could mean for their upcoming mutual match. For example; “Both teams scored at least 2 goals in their last 6 matches” is a great indicator of what could happen in the match and this feature will be greatly enjoyed by sports fans who like to predict results based on recent match history.

Visitors to our websites can now also benefit from comprehensive Match Previews that provide excellent background info for the top football, tennis and cricket match-ups. The Match Preview is available no later than 24 hours before the match and events enriched by this feature are easily recognisable by the “PREVIEW” button in the list of matches. Head to the FlashScore site now to find out more about the upcoming matches.

These are just some of the improvements and features we have introduced in the past few weeks and months. Make sure to get in touch with our professional Sales team to find out what else we have been up to and how you can benefit from these new features as an advertiser.