Brazil is the largest and most populous country in South America. Being a country with such potential had left us wondering how we could optimize things more effectively for Brazilian users and give them the push they fully deserve. It shouldn’t come as a big surprise that the decision to rename Resultados.com to FlashScore.com.br was taken.
Having Brazil join the FlashScore project has only helped us to give the country a clearer focus and identity within this project. Although the change of name came partially from an attempt to increase our brand’s image as a whole, this was also done to generate a positive impact on our Brazilian traffic. Since we believe that uniformity of project names, worldwide, will give us a larger audience to target compared with before, where names were more orientated around the GEO’s culture. Now that there is more uniformity this will automatically make FlashScore a more popular and widely known brand to the common internet user, with the possibility to be shared with friends and family through word of mouth. A powerful and antique selling strategy.
Some early signs can already be seen that things are going as we projected – FlashScore.com.br website and apps are enjoying a hefty year-on-year growth in userbase at the start of 2020. Over time and with further product development in Brazil, we can expect even greater numbers in the following years.
Finally, if you are an old business or a new one for that matter and have the intent to boost your brand’s awareness amongst the Brazilian population you’ve come to the right place. Get in touch with our Sales Team and join the biggest live score platform in Brazil.